The holiday season is quickly approaching. In less than a month most of us will be surrounded by families, seated around tables full of food and giving thanks for all that we’ve been given. Thanksgiving reminds us that we ought to be thankful people. Thankful for friends, family and all that God has provided for us. But over the past few years I’ve noticed that something else has started to creep in and compete with the food, family and football that only Thanksgiving offers.
The chaos and commercialism of Black Friday have now begun to even invade the evening of Thanksgiving. Each year we hear stories of brawls breaking out in the lines of retail stores across the country. People come out by the droves and spend hours upon hours waiting in lines to simply get a good deal.
And as if the consumer and materialistic madness of Black Friday were not enough, a movement started in the mid-2000’s called Cyber Monday. The deals that were previously only offered in stores on Friday began to be offered online all day Monday. The combined result of Black Friday and Cyber Monday has been more consumer spending in America than any other time of the year.
And now, on the heels of such a materialistic blitzkrieg, a movement started two years ago that encouraged people to give away rather than to receive. This movement is called #GivingTuesday.
#GivingTuesday is a global day dedicated to giving back. On Tuesday, December 2, 2014, charities, families, businesses, community centers and students around the world will unite for one common purpose: to celebrate generosity and to give.
This year BYX will be joining thousands of philanthropies, charities and other non-profits by participating in giving Tuesday. We are asking our faithful supporters, both alumni, parents and friends of the fraternity, to consider giving a year-end gift to BYX on #GivingTuesday.
Our goal for #GivingTuesday this year is to raise over $60,000. In order to help us reach our goal, we’ve had some faithful donors offer a $30,000 matching gift. If we are able to raise an additional $30,000 on #GivingTuesday, the combined gifts will go a long way towards helping us reach our year-end goal.
Social media is a prominent part of #GivingTuesday. It is the main platform that partners for #GivingTuesday use to promote the international day of philanthropy. #GivingTuesday partners encourage those involved to utilize using the hashtag and post UNselfies, which are pictures of yourself with text showing why you contributed to the #GivingTuesday movement.
So we want you to celebrate philanthropy by posting to social media, sharing why you support BYX with an UNselfie. We hope that this social media push can help encourage giving in a season of receiving and showcase why BYX is important to so many people.
Jesus tells us that it is more blessed to give than to receive. During a time of year when there’s so much focus on receiving, we want to invite you to join us in giving back. We ask you to consider giving a one-time gift that will go towards leadership development in BYX and expansion to new campuses.
As you freely give away a portion of what you have received, you can play a small part in redeeming what this holiday season is supposed to be about. As December 2 approaches, we can all express our thanks by giving.